On May 8th, Li Yunpeng, the teacher of the course Digital Exhibition Design, invited Mr. Ding Jianpo, Design Director of Panlin Yuanpo (Shanghai) Cultural and Creative Co., Ltd., to enter the classroom and bring a unique design practice teaching session to the students. Graduated from the Academy of Fine Arts of Shanghai University, Mr. Ding has been engaged in the design industry for decades, accumulating profound professional qualities and rich practical experience.

Mr. Ding focused his lecture on the theme of "Methods of Digital Exhibition Design". At the beginning, he took "Practical Methods for Transforming Exhibition Design in the Digital Era" as the starting point, and conducted an in-depth analysis of the application status and development trends of digital technologies in exhibition design. He pointed out that with the rapid development of technologies such as Virtual Reality (VR), Augmented Reality (AR), and interactive projection, exhibition design has shifted from traditional static display to dynamic, immersive, and interactive experiences, bringing new possibilities to fields such as cultural communication, commercial exhibitions, and educational displays.

At the methodological level, combining his own research and practical experience, Mr. Ding systematically introduced the core processes of digital exhibition design, including key links such as user demand analysis, spatial narrative construction, interactive technology adaptation, and data visualization presentation. He emphasized that excellent digital exhibition design should focus on the integration of "technology + art + humanity". It is necessary to use advanced technologies to enhance the sense of experience, while also taking into account the cultural depth and aesthetic value of the content.  

In the lecture, Mr. Ding also used classic cases such as the digital exhibition projects designed by his institute, such as the Digital Dunhuang Special Exhibition on the 118th floor of Shanghai Tower, the immersive art exhibition at the "Two Museums and One Square" in Songjiang, etc., to vividly demonstrate how digital design breaks the limitations of physical space and realizes in-depth interaction between the audience and the exhibits. In addition, he shared the innovative practices of his team in the "Digital Exhibition of Zoo Planning and Design" project, which aroused strong interest among teachers and students present.  

In the interactive session, teachers and students had a heated discussion on issues such as "how to balance technical application and design creativity" and "sustainable development of digital exhibitions". Mr. Ding answered them one by one and encouraged design majors to actively learn interdisciplinary knowledge and improve their technical literacy and innovative thinking.  

This lecture not only provided teachers and students with a cutting-edge academic perspective, but also offered valuable references for the digital transformation and teaching practice of the design discipline in our university. The person in charge of the college stated that in the future, such high-level academic activities will be held continuously to promote the in-depth integration of design education and industry development.